What this service covers
Full management of Google Ads: Search on intent-tier campaign architecture, Shopping with feed optimization, Performance Max structured deliberately rather than by default, Display and YouTube where the funnel justifies them. Landing page development is part of the service, because in search the page is half the ad.
Problems we solve
- Broad match spending on queries nobody would choose manually
- Cannibalized structure where PMax and Search fight for the same clicks
- Campaigns organized by product instead of intent, hiding what actually works
- Wasted spend on job-seeker and DIY queries that negatives would have caught
Our methodology
We rebuild accounts around intent tiers — transactional, comparative, informational — with phrase-plus-exact match discipline until conversion volume justifies broader automation. Negatives are a weekly appointment, not a monthly one. PMax runs with asset-group themes, brand protection, and experiments to prove incrementality. Every campaign maps to a dedicated, message-matched landing page.
Platforms and tools
Google Ads, Performance Max, Merchant Center feed management, GA4 with key-event imports, and landing page tooling for page-level testing.
Measurement and KPIs
Cost per qualified lead or purchase CPA by intent tier, impression share on money terms, search-term waste percentage, and marginal CPA for scaling decisions.
Who this is for
Businesses where customers search for what they sell — services, B2B, e-commerce, and anyone whose category has provable search demand worth capturing.
Related capabilities
Landing Pages for the conversion layer, GA4 for the measurement backbone, and SEO for the owned-demand complement.
Frequently asked questions
Do you manage Performance Max?
Yes — with structure: themed asset groups, brand-search protection, feed labels by margin, and experiments to measure true incrementality rather than platform-reported glory.
What do you need from us to start?
Access, conversion history or tracking to fix, and sales economics (close rates, margins) so allowable CPA is grounded in reality rather than guesswork.