What this service covers
GA4 done properly: property and stream architecture, event taxonomy on Google's recommended naming, parameters that make reports useful, key-event (conversion) strategy, consent-mode configuration, internal-traffic hygiene, and the reporting layer — one Explorations suite answering the weekly business questions, plus dashboards where they earn their place.
Problems we solve
- GA4 "set up" by default settings — collecting data nobody can segment or trust
- Key-event inflation: fifteen conversions where five would sharpen optimization
- Real-time reports that look fine while attribution silently double-counts
- Teams exporting to spreadsheets because GA4 was never configured for their actual questions
Our methodology
We implement from an event taxonomy document agreed before any configuration: what counts as a conversion, which parameters segment reports, what consent states apply where. Enhanced measurement is verified against reality, key events are chosen strategically, and the reporting layer is built around the five questions leadership actually asks — not every question GA4 can technically answer.
Platforms and tools
GA4 with BigQuery export for larger sites, GTM as the collection layer, Search Console integration, and Looker Studio where dashboard gravity justifies it.
Measurement and KPIs
Data trust metrics — discrepancy vs source-of-truth, event completeness, and the adoption metric that matters: decisions in weekly meetings that cite GA4 numbers without a caveat.
Who this is for
Teams migrating from Universal Analytics (still), rebuilding after a messy GA4 rollout, or scaling past the point where default settings can carry them.
Related capabilities
Google Tag Manager as the collection layer, Tracking & Analytics for the full stack, CRO for acting on what the numbers reveal.
Frequently asked questions
Our GA4 was set up automatically — is it broken?
Usually not broken, but rarely trustworthy: default setups collect without a taxonomy, mark weak events as conversions, and skip consent and filtering hygiene. An audit tells you in days.
Do you also do reporting?
We build the reporting layer and train your team to run it. Ongoing reporting-as-a-service is available where the analytics function genuinely needs an outsourced analyst.