What this service covers
Cross-platform media buying: budget architecture across Google, Meta, TikTok, and Snapchat; campaign operation; creative testing governance; and the reporting layer that ties it together. This is the discipline layer above individual platform management — where allocation, scaling cadence, and measurement policy live.
Problems we solve
- Budget splits inherited from habit, not marginal economics
- Scaling attempts that reset learning phases and torch working campaigns
- Platform-reported numbers that add up to fantasy and cannot survive a CFO review
- Retargeting-heavy accounts quietly starving their own prospecting
Our methodology
We begin with unit economics — allowable CPA and marginal return curves — then structure spend across capture, create, recover, and experiment roles. Scaling follows a written framework: 20-30% vertical steps every 3-4 days, horizontal expansion by audience and creative angle, and pre-registered kill criteria so decisions are made by rule, not mood. A quarterly incrementality program keeps the whole system honest.
Platforms and tools
All major ad platforms, GA4 as the neutral scorekeeper with enforced UTM policy, calibration-factor reporting, and experiment tooling (geo holdouts, platform experiments).
Measurement and KPIs
Blended MER, marginal CPA by platform, qualified-lead economics, new-customer share, and a weekly scorecard where every metric has an owner and an action.
Who this is for
Brands spending SAR 50k+/month across multiple platforms who need the cross-channel function professionalized — or growing accounts whose informal buying process is starting to leak.
Related capabilities
Performance Marketing for the full growth function, Tracking & Analytics for measurement integrity, and Creative Strategy for the supply line.
Frequently asked questions
How is media buying different from platform management?
Platform management optimizes inside Meta or Google; media buying governs across them — allocation, scaling, measurement policy, and the experiment program that keeps attribution honest.
What does the quarterly incrementality program involve?
A battery of geo holdouts, ghost-bid or PSA tests, and structured platform experiments sized to answer the budget questions executives actually ask.