Overview
A new FMCG brand entering Saudi Arabia needed to build awareness and drive trial. Trendaway's TikTok-first approach with 50 micro-influencers achieved 2.4M reach and secured placement in 340+ retail locations.
Challenge
Retailers demand proof of consumer demand before shelf space allocation. Zero brand recognition, no social following, limited budget. Traditional advertising was too expensive for a startup.
Strategy
We partnered with 50 micro-influencers for authentic product content. A branded hashtag challenge encouraged UGC with weekly prizes. Spark Ads amplified top organic content. Geo-targeted ads around retail locations. A demand landing page collected store requests as proof for retail buyers.
Results
50 influencers created 220+ pieces of content with 1.8M organic views. Hashtag challenge received 4,200+ submissions. 2.4M combined reach covering 18% of target demographic. 12,400+ retail demand requests secured 340+ store placements. 4.2X ROAS on paid advertising.
Key Takeaways
- Micro-influencer volume outperforms a few macro-influencers for FMCG launches
- Quantifiable consumer demand data is the most powerful tool for securing retail distribution
- Branded hashtag challenges generate massive organic reach with creator seeding