Overview
A prominent real estate developer in Riyadh needed to reach first-time homebuyers for their new residential compound. Traditional channels were saturated. Trendaway created an innovative Snapchat campaign combining immersive AR property tours with streamlined lead capture.
Challenge
The Saudi real estate market was highly competitive with dozens of new compounds launching. Previous Meta campaigns generated leads at $18-22 CPL with poor quality. The sales team was overwhelmed with unqualified inquiries.
Strategy
We developed a custom AR Lens allowing Snapchatters to place a 3D model of the unit in their space. Custom WhatsApp landing pages pre-populated user details. Creative used lifestyle storytelling rather than hard-sell imagery. We targeted lookalike audiences built from previous buyers.
Results
The AR Lens achieved a 23% share rate. Snapchat leads converted to site visits at 3.2X the rate of Meta leads. Campaign generated 4,233 leads at $9.72 CPL, 52% below Meta benchmark. 312 resulted in unit sales averaging 890,000 SAR. The 41% lead-to-appointment rate was attributed to WhatsApp integration.
Key Takeaways
- AR experiences allowing users to visualize properties create significantly higher intent than static ads
- WhatsApp-integrated lead capture aligns with regional communication preferences
- Lifestyle-focused creative outperforms traditional real estate imagery on social platforms