Overview
A leading healthcare provider in Saudi Arabia wanted to tap into Snapchat's young, engaged audience to drive patient acquisition for their cosmetic and wellness services. Trendaway created an immersive campaign combining Story Ads, AR experiences, and lead generation forms that delivered qualified patient inquiries at an industry-defying cost per lead.
Challenge
Healthcare advertising on social platforms faces significant trust barriers, especially with younger demographics. Previous attempts at Snapchat advertising had generated leads at $25+ CPL with poor quality. The client needed a strategy that would reduce CPL while improving lead quality and appointment show-up rates. Arabic-language creative was essential but needed to feel native to the platform.
Strategy
We developed a trust-first creative strategy using before/after transformations in an authentic, educational format. Top-performing creatives featured real patient testimonials. AR Lenses allowed users to virtually try on cosmetic procedures. Lead forms were optimized with pre-filled Snapchat user data. We implemented a WhatsApp follow-up system within 5 minutes of lead submission. Audience targeting combined Snap lifestyle categories with lookalike audiences built from past patients.
Results
The AR Lens generated 180K+ impressions with an average 12-second play time. Lead forms with pre-filled data reduced CPL to $8.74 - a 65% improvement. The WhatsApp follow-up system achieved a 78% response rate within the first hour. Of 3,185 leads, 1,847 booked appointments, and 1,071 attended their consultation. The client opened two additional locations to meet demand.
Key Takeaways
- AR experiences create memorable brand interactions that significantly improve lead quality by pre-qualifying interested users
- WhatsApp follow-up within 5 minutes of lead submission can improve conversion to appointment by 3-4X
- Pre-filled lead forms using platform data dramatically improve contact accuracy and reduce cost per lead