Overview
An emerging e-services platform targeting young Saudi users needed rapid user acquisition. Trendaway's native-feeling Snapchat campaign drove 3,400+ registrations in 5 months.
Challenge
The e-services space in Saudi Arabia is crowded with well-funded competitors. The 18-28 target audience has high advertising literacy and tunes out ads quickly. Signup friction was a concern for young users who abandon slow flows.
Strategy
Creative used ad-blending content with rapid cuts, trending audio, and smartphone-shot vertical video. Each ad highlighted a single use case. Snapchat Login integration reduced registration from 6 fields to 2 taps. We A/B tested 8 onboarding incentives to maximize activation.
Results
Native-style creative achieved 4.5X higher swipe-up rates. CPI optimized from $14 to $7.20 by month three. 3,400+ registrations with 67% activation rate. Snapchat Login reduced abandonment from 43% to 12%. Snapchat-acquired users had 28% higher 30-day retention. Client secured Series A funding based on sustainable CAC.
Key Takeaways
- Ad-blending creative outperforms polished production with Gen Z audiences
- Social login integration can reduce registration abandonment by 60-70%
- Single-use-case messaging outperforms comprehensive value propositions for app campaigns