Overview
A major Saudi real estate investment company with properties across 10 cities needed scalable advertising. Trendaway designed a 169-campaign Meta program with hyper-local targeting and culturally relevant Arabic creative.
Challenge
Each city had different unit types, price points, and target audiences. Previous single-campaign structures failed. Creative was generic, not adapted for regional dialect preferences. Lead routing to correct sales teams was a logistical challenge.
Strategy
We developed modular campaign architecture per city: Awareness video campaigns, Consideration carousel ads, Lead generation with localized forms, and Retargeting. All creative was in formal Arabic with local dialect subtitles. We implemented automated lead routing to city-specific sales teams within 2 minutes.
Results
169 campaigns delivered 2.22M reach and 20.4M impressions. 3,616 qualified leads at $12.80 CPL. Hyper-local approach improved CTR by 67%. Automated lead routing reduced response time from 4 hours to under 2 minutes. Program expanded to 4 additional cities in Phase 2.
Key Takeaways
- Modular campaign templates enable scalable multi-location advertising while preserving local relevance
- City-level A/B testing reveals insights that national-level analysis would miss
- Automated lead routing within minutes dramatically improves lead quality and conversion rates