Overview
A multi-specialty healthcare provider wanted to leverage Meta's lead generation for their growing clinic network. Trendaway's precision-targeted campaign achieved 3,616 leads at $11 CPL with 24.6% booking rate.
Challenge
Previous campaigns generated volume at poor quality - leads were unreachable or uninterested. CPL had climbed to $22+. Lead forms captured minimal information, making prioritization impossible.
Strategy
We rebuilt lead forms with qualifying questions about treatment interest, timeline, and insurance. Targeting combined interest-based segments with behavioral signals. Creative used educational content rather than promotional offers. A lead scoring system routed hot leads to senior agents within 10 minutes.
Results
Pre-qualification filtered 35% of low-intent users. CPL dropped to $11 - 50% improvement. 24.6% booking rate was 3X previous campaigns. Of 3,616 leads, 889 booked appointments and 634 attended. Cost per patient reduced by 62%.
Key Takeaways
- Pre-qualification questions in lead forms improve quality even if they reduce total submissions
- Educational creative attracts higher-intent leads than promotional offers in healthcare
- Lead scoring with sub-10-minute follow-up for hot leads improves conversion by 25-40%