Google Ads Real Estate Campaign Performance
Campaign Period: 2024
The Campaign Context
Property inquiry generation for residential and commercial developments using targeted Search and Display campaigns.
The Challenge
Competing in high-cost real estate keywords while maintaining lead profitability across different property types.
The Strategy
Location-specific Search campaigns, Display remarketing to website visitors, and call-only ads for immediate inquiries.
The Execution
Created separate campaign groups for each development, implemented location bid adjustments, and built custom intent audiences based on property search behavior.
Verified Results
All metrics shown are directly extracted from the advertising platform dashboard. No numbers have been estimated, extrapolated, or modified.
Key Takeaways
- Location-specific campaigns reduce CPC by 35% compared to general targeting
- Call-only ads capture 40% of high-intent property inquiries
- Remarketing to property page visitors increases return visits by 60%
- Custom intent audiences based on competitor research improve CTR
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Campaign results vary based on industry, market conditions, advertising budget, offer, creative assets, targeting, website experience, and campaign duration. The figures shown represent selected campaign performance and should not be interpreted as guaranteed future results.