Overview
A real estate developer needed to capture high-intent property buyers actively searching for homes. Trendaway's search-first strategy delivered 2,400+ qualified conversions through precision targeting.
Challenge
Real estate keywords cost $8-15 per click in Saudi Arabia. Competing with property portals having massive budgets. Previous campaigns wasted budget on informational searches. Sales team needed enriched lead data.
Strategy
High-intent campaigns targeted specific configurations with exact match keywords. Display remarketing showed dynamic ads for viewed properties. Geo-targeting focused on high-income neighborhoods. Enhanced conversions with CRM integration. Custom lead forms captured budget range and timeline.
Results
Intent-based restructuring reduced cost per qualified lead by 44%. Enhanced tracking revealed 38% of buyers clicked 3+ ads over 60 days. 2,400+ qualified conversions at $23 CPL vs $41 for portals. 19% sales conversion rate vs 12% for outdoor ads. 127 unit sales attributed to campaign valued at 94M+ SAR.
Key Takeaways
- Exact match on specific property configurations outperforms broad keywords by 2-3X
- CRM integration is essential for real estate where sales cycles span months
- Custom lead forms capturing budget and timeline enable sales prioritization