Performance Marketing Results for a Healthcare Campaign
Campaign Period: Apr – Dec 2024
The Campaign Context
Search and display campaigns driving healthcare appointment bookings and patient inquiries.
The Challenge
Driving qualified patient inquiries while navigating healthcare advertising policies and maintaining cost efficiency.
The Strategy
Keyword-optimized Search campaigns, targeted Display remarketing, call-only ads for urgent services, and conversion tracking for appointment bookings.
The Execution
Built extensive negative keyword lists to filter irrelevant traffic, implemented call tracking for phone appointments, and created condition-specific landing pages.
Verified Results
All metrics shown are directly extracted from the advertising platform dashboard. No numbers have been estimated, extrapolated, or modified.
Key Takeaways
- Call-only ads capture high-intent patients seeking immediate care
- Condition-specific landing pages improve quality score and conversion
- Remarketing to website visitors increases appointment bookings by 32%
- Negative keyword management reduces wasted spend by 40%
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Campaign results vary based on industry, market conditions, advertising budget, offer, creative assets, targeting, website experience, and campaign duration. The figures shown represent selected campaign performance and should not be interpreted as guaranteed future results.