YouTube has launched monetization for Shorts, creating a new revenue stream for creators and a new advertising opportunity for brands. In MENA, where YouTube watch time is among the highest globally, Shorts monetization could reshape the short-form video landscape and create significant competition for TikTok.
How YouTube Shorts Monetization Works
YouTube Shorts monetization works through the YouTube Partner Program. Creators who meet the eligibility requirements (1,000 subscribers and 10 million Shorts views in 90 days) can earn ad revenue from Shorts. Revenue is pooled from Shorts ads and distributed based on views and music usage. This creates a sustainable income model for short-form creators that did not previously exist on the platform.
Shorts Ads for Brands
For brands, YouTube Shorts offers a new advertising format: Shorts ads appear between Shorts videos in the Shorts feed. These 6-15 second vertical video ads leverage YouTube's sophisticated targeting capabilities — including search history, watch behavior, and Google account signals — making them potentially more precisely targeted than TikTok ads.
MENA: YouTube's Strongest Region
Saudi Arabia has the highest YouTube watch time per capita globally. The UAE, Kuwait, and Egypt also rank in the top tier. This means Shorts adoption in MENA is likely to be rapid and substantial. For brands already advertising on YouTube, adding Shorts ads is a natural extension. For brands focused on TikTok, YouTube Shorts offers a compelling alternative with better targeting.
Key Takeaways
- YouTube Shorts monetization creates competition for TikTok creators
- Shorts ads leverage YouTube's superior targeting data
- Saudi Arabia is YouTube's strongest market globally by watch time
- Add Shorts ads to your YouTube advertising strategy
- Repurpose TikTok content for Shorts to maximize production value