Snapchat has unveiled its most significant advertising platform update to date. With Saudi Arabia consistently ranking among Snapchat's top three global markets by daily active users, and the platform reaching over 70% of 13-34 year olds in the Kingdom, these platform improvements directly impact how brands connect with Gen Z.
Platform Updates Overview
The updated Snapchat Ads Manager features a completely redesigned interface, streamlined campaign creation workflows, and new optimization capabilities. For MENA advertisers, the platform now offers better support for Arabic-language campaigns, including right-to-left text rendering in ads. Local currency billing is now available for Saudi and UAE accounts.
New Creative Formats
Dynamic Ads
Snapchat's Dynamic Ads are now available in MENA, allowing e-commerce brands to automatically create personalized ads from product catalogs. The system retargets users with products they have viewed on your website.
Collection Ads
Collection Ads feature a hero image or video with four clickable product tiles underneath. This format is particularly effective for fashion and e-commerce brands.
Key Takeaways
- Snapchat's platform overhaul improves usability for MENA advertisers
- Dynamic Ads and Collection Ads are now available and highly effective
- Improved Arabic support and local currency billing streamline management
- Expanded targeting provides better reach for MENA demographics
- AR Try-On integration creates engaging experiences