FMCG brands face the unique challenge of driving both online engagement and offline sales. This TikTok campaign for an FMCG brand in Saudi Arabia combined paid advertising with 50 influencer partnerships to create a movement that translated into shelf sales.
Influencer + Paid Integration
We partnered with 50 micro and mid-tier influencers to create authentic product integration content. The top-performing influencer content was then amplified through Spark Ads, extending reach while maintaining authenticity.
The Results
- 2.4M reach achieved
- 4.2X ROAS on paid campaigns
- 50 influencer partners activated
- Sales lift across 340+ retail locations