Mobile app user acquisition on TikTok has proven highly effective, particularly for apps targeting Gen Z and millennial users. This campaign used a combination of App Install ads and Spark Ads featuring user-generated content to drive installs efficiently.
The Results
- 8,500+ app installs
- $1.20 cost per install (40% below average)
- Scalable daily spend without CPI inflation
- Quality install-to-registration rate