Real estate marketing requires showing, not telling. Our Snapchat campaign for a Riyadh-based developer combined AR property tours with lead generation ads to create an immersive experience that traditional advertising simply cannot match.
AR Experience Design
We developed a Snapchat AR Lens that allowed users to virtually "place" a property model in their environment through the rear camera. Users could walk around the 3D model, see different angles, and tap for interior views. This experience generated an average 45-second engagement time — 15x longer than a typical video ad.
The Results
- 4,233 qualified leads generated
- $9.72 average cost per lead
- 312 units sold (attributed)
- 2.3M organic impressions from AR lens shares