Healthcare marketing in Saudi Arabia requires a delicate balance of effective patient acquisition and regulatory compliance. This Snapchat campaign for a healthcare provider proved that the platform can deliver exceptional results for medical services when approached strategically.
Campaign Approach
We used a two-phase strategy: awareness through Snap Ads featuring patient testimonials and educational content, followed by lead generation using Snapchat's native lead forms. The lead forms were pre-populated with user data, reducing friction and improving completion rates by 40%.
Optimization Strategy
Audience testing revealed that life events targeting (new parents, recent movers) combined with health interest signals delivered the best CPL. We also found that female-focused creative performed 25% better for family medicine services.
The Results
- 3,185 qualified leads generated
- $8.74 average cost per lead
- 1,847 appointments booked
- 58% show-up rate (industry average: 35%)