Meta's lead generation capabilities for healthcare have matured significantly. This campaign demonstrated that with precise audience targeting and streamlined lead forms, healthcare providers can achieve exceptional patient acquisition costs.
Audience Targeting
We used interest layering combining health interests, life events, and demographic targeting. Lookalike audiences built from existing patients delivered the best performance, reducing CPL by 40% compared to cold audiences.
The Results
- 3,616 leads generated
- $11 average cost per lead
- 24.6% booking conversion rate
- Significant improvement in appointment volume