Meta remains the most powerful platform for e-commerce scale in MENA. For this client, a comprehensive Advantage+ Shopping strategy combined with custom audience development delivered $1.86 million in sales at a 4.2X ROAS.
The Strategy
We built a full-funnel Meta strategy with three layers:
- Top of Funnel: Video view campaigns building awareness and retargeting audiences
- Mid Funnel: Catalog sales with dynamic product retargeting
- Bottom Funnel: Advantage+ Shopping campaigns with lookalike audiences
Key Tactics
Creative testing was central to success. We produced 80+ video assets testing hooks, formats, and messaging. The winning formula: 3-second problem statement, product demonstration, social proof, and limited-time offer CTA.
Audience development used CRM data to build value-based lookalikes from highest-LTV customers. This targeting precision reduced CPA by 35% compared to interest-based audiences.
The Results
- $1.86M in total sales
- 4.2X ROAS
- 17,400 orders placed
- 35% reduction in CPA through lookalike optimization