Healthcare advertising requires precision — you need to reach people actively seeking medical services while maintaining full regulatory compliance. This Google Ads campaign for a healthcare group in Saudi Arabia focused exclusively on high-intent search queries to capture patients at the moment of need.
Search Strategy
We built keyword clusters around specific medical services, symptoms, and treatment queries. Ad copy emphasized credentials, availability, and insurance acceptance. Landing pages featured doctor profiles, service details, and easy appointment booking.
The Results
- $863K in attributed revenue
- 1,247 new patients acquired
- $3,200 average patient lifetime value
- 2.8X ROAS on search campaigns