Managing multiple Google Ads accounts requires a systematic approach that balances standardization with industry-specific optimization. This case study covers our work managing 12 accounts across fashion, electronics, home goods, beauty, and food verticals.
Centralized Optimization System
We developed a shared optimization playbook with industry-specific adaptations. Weekly cross-account insights sharing allowed strategies that worked in one vertical to be tested in others, accelerating learning across the portfolio.
The Results
- $2M+ in combined revenue
- 3.8X average ROAS across all accounts
- 5 industries served
- Consistent performance through systematic optimization